Typographic Posters

For my poster designs, in preparation I decided to look at other examples of minimalist typography, despite being quite a niche type of art, I managed to find several examples of work that really amazed and inspired me and possibly my designs.

The designs are simple yet elegant, and show their chosen scientist simply through only the use of the text in their name. There is an entire series of these to look through if these designs are of interest and I highly recommend looking at them. LINK

I hope to try create my work in a simple style like this yet still gets across my message for each of the posters.

Foil Printing

Foil Printing was invented in 1983 by american artist and inventor Virginia Myers

She was studying incorporating gold leaf and foil into her designs

Through her own ideas she created her own printer which she named The Iowa Foil Printer

Also referred to as an IFP

Both the roller and plate have to be heated for the process to work

Before the design was improved the foil had to be rolled onto the objects by hand

The plates are heated to around 200 - 250 degrees Fahrenheit

Even on darker objects, the foil comes out just as strong

And a short video on the hot foil printing process

http://www.youtube.com/watch?v=4zdSMPY3LWI

Examples of Visual Metaphors

Examples of great visual metaphors

Lipton Orange and Ginger Tea

The image above is a great example of a visual metaphor used in advertising to compliment their products image and the public's opinion of their product by using a single image to describe and promote themselves, they are saying that their tea tastes like a lovely fresh orange right in their cup.

Dexter intro

http://www.youtube.com/watch?v=ej8-Rqo-VT4

This introduction to this show is masterful in the way it provides the viewer with information relative to its plot within just the opening of the show, the visuals depict a regular routine day for many people yet at the same time showing off the brutal nature of it and using it to show the nature of the main character. The actions are violent and metaphorical for all the means of murder that are common place and routine for the main character.

Serj Tankien (I recommend muting the video or lowering the volume at least)

http://www.youtube.com/watch?v=-CxKA1uETxE

The video I've listed this time is a very metaphor heavy video relating the the political occurrings in the past few years in places like Iraq and Afghanistan. The video is comparing the soldiers to children, possibly saying we grow our children up to kill and be killed for glory.

Daniel Bejar's Religious Metaphor

Here is an illustration by Daniel Bejar, the subject matter he is trying to get across is that religion is the cause of many wars, possibly even comparing how someone looked up to in our time is a soldier whom is glorified for killing other soldiers and the weight upon his back is the weight of his weapon.

Visual Metaphors

By definition a visual metaphor is "The representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity".

The most common place we might see a visual metaphor would be in advertising and marketing, they are used to subconsciously leave a positive imprint on the audience that leads to the purchase of their product. The visual metaphor that the marketing team usually needs to be one that compliments the product yet raises the audience's view of the brand above that of its competition. 

A successful visual metaphor can promote its idea to the audience in a manner that will stick with them in a deep possibly also thought provoking way.